Medical Media Specialist | Hirudo.clinic (Hirudotherapy)

September 2018 – Present

As a Medical Media Specialist, I specialize in creating and managing digital platforms that highlight Hirudotherapy—a holistic and ancient healing method experiencing a resurgence in modern medicine. My work ensures these platforms serve as authoritative, engaging, and educational resources for patients, healthcare professionals, and wellness enthusiasts.

Key responsibilities include:

Holistic Content Development: Crafting content that emphasizes the historical, holistic, and modern applications of Hirudotherapy, bridging ancient practices with contemporary medical insights.
Educational Role: Producing videos, articles, and other multimedia content to educate and inspire audiences, promoting the benefits of leech therapy and its evolving role in healthcare.
Website and Plugin Management: Managing WordPress platforms, ensuring functionality and performance through the configuration and maintenance of essential plugins such as:
- Payment Systems: Plugins like Stripe and WooCommerce for seamless transactions.
- Analytics: Tools like MonsterInsights, Google Analytics for WordPress, and SiteKit for tracking performance and user behavior.
- Conversion Optimization: Plugins such as OptinMonster, Elementor, or HubSpot to streamline customer journeys and enhance user experience.
Data-Driven Optimization: Monitoring and analyzing performance using analytics tools and leveraging insights to refine strategies and improve outreach.
Cross-Platform Integration: Creating seamless connections between educational and informational resources across platforms to maximize engagement.
Audience Engagement: Managing audience interactions by providing medically-informed responses, building a trustworthy and supportive online community.
Collaborative Content Creation: Partnering with medical professionals and creative teams to develop innovative multimedia resources that inspire confidence in Hirudotherapy.
SEO and Digital Promotions: Implementing and refining SEO strategies to increase visibility and reach for this niche field in holistic health.

By integrating my technical expertise in WordPress plugin management with a passion for education and patient engagement, I create comprehensive and effective digital solutions tailored to the needs of the Hirudotherapy community.